Letícia Ferreira

Letícia wears many hats: artist, designer, art director, producer, and scholar. At the heart of all she does, lives the idea of *experience* : making them, learning new media and tech to make new and weirder versions of them, installing them, studying them, teaching them, understanding their social/cultural/political implications, these and other examples all stem from this fascination with experiences.

Letícia has been creating worlds, stories, and sometimes just little pockets of space-time, and collaboratively bringing them into the world as space-based interactive experiences for 10 years. Her extensive repertoire of multicultural references and formal training contribute to her unusual and engaging concepts, which she excels at communicating in experiential and visual forms. Letícia’s deep knowledge of the experiential design creative process, combined with 15 years of production experience and a PhD in interactive and participatory space-based experiences allows her to lead projects within the constraints of deadlines and budgets while respecting the creative vision. Her approach is always to conceptualize the experience first, and then to think about which media and tech will better serve it, which has led her to learn and develop a large range of technical skills, including coding, image and motion editing, 3D modelling, physical computing. From concept, sketch and model, to production, prototype, fabrication, installation, to observation, documentation and iteration, and teaching,

she can do it all!